Turnberry Ocean Club Residences

Turnberry Ocean Club is the sculptural, sail-shaped glass tower that Turnberry Associates —the Soffer family— completed in 2020 on the Atlantic in Sunny Isles Beach. It is not a hotel-operated condominium: it is a building of just 154 large residences, designed by Carlos Zapata, with a six-floor private club in the middle of the tower. It is a finished, young and scarce asset, with a resale market of its own.

The tower delivered in 2020 with 154 residences and never more than four per floor, on floor plates ranging from roughly 2,900 to over 10,600 square feet, with balconies at least 11 feet deep. The building's signature is the Sky Club: more than 70,000 square feet of private amenities across six levels, with a three-floor indoor/outdoor club at mid-height that includes two infinity pools, a hammam spa, a gym, a wine room and private dining —all for 154 owners.

For today's buyer what matters is not the launch brochure but the secondary market: which units owners are reselling, at what price per square foot, and what is available for rent. Inventory is deliberately scarce —few units for sale at any one time— so this page orders what matters: live inventory for sale and for rent, how to read value, and the buying process, so you reach the offer with judgment.

What makes the tower different

Turnberry Ocean Club's value is not just the oceanfront address: it is the combination of architectural scale, large floor plates and a private club that replaces hotel operations. Among what defines it:

• Carlos Zapata's tower a curved, 54-story glass sail —a recognizable silhouette on the Sunny Isles skyline that few oceanfront towers match in presence.
• The mid-height Sky Club a three-level indoor/outdoor private club with two infinity pools, a hammam, a gym and dining —the building's social core, not a hotel lobby open to the public.
• Large, private floor plates residences from 2,900 to over 10,600 square feet, a maximum of four per floor, with 11-foot-deep balconies and dual-water views.
• Scarcity by design only 154 owners and a private beach club; resale inventory is small, which supports value but demands moving quickly on the right unit.

How the value reads: view, floor and line

In a one-of-a-kind building, two units of the same size can be worth very different amounts. Three variables explain almost the entire price difference:

The view

Not every orientation is worth the same. Direct-ocean residences —east exposure— command the premium; those facing the Intracoastal and the city trade below, though they get the sunsets. And in a 54-story tower, height matters: the same floor plan is worth differently on the 20th floor than near the Sky Club or above it. Before comparing prices, you have to compare exposure and floor.

The floor

Price per square foot rises with height: more light, less obstruction and, on the high floors, the best view. The value jump between the mid-rise and the upper floors is usually larger than the square footage suggests.

The line

Each line —the stack of units sharing a position on the floor plate— has its own terrace and exposure. Knowing which line you're looking at, and its resale equivalent, is the difference between paying market and overpaying. This is where an advisor who knows the building adds real value.

The resale thesis

Buying in resale, rather than preconstruction, changes the risk profile. Construction and delivery risk disappear: the tower has stood since 2020, the amenities operate and the unit is physical. In exchange, you compete for very scarce inventory —only 154 residences— and the price already carries the finished-product, brand and architecture premium.

The right question is not whether Turnberry Ocean Club is good —it is— but whether the specific unit is well bought: price per square foot against the building's recent sales, the quality of the line, floor and exposure, and the margin against what that unit would ask in rent. For the investor dollarizing into a young trophy asset, with large floor plates and a private club that is hard to replicate, a well-chosen unit combines scarcity, brand and a first-rate beachfront.

Turnberry Ocean Club is one piece of the Sunny Isles corridor; to see how the Sunny Isles Beach market moves and compare it against other oceanfront towers, browse all residential inventory for sale on the hub.